Today, parenting websites are popular with the French! This is particularly the case for websites published by Mégara. In 2020, the group achieved exceptional growth.
Contents 1 The Lyon platform Hello Tribu joins the Toulon group Mégara. 2 An already busy future
Its flagship website berceaumagique.com has seen its turnover increase by 29%, allowing it to reach 9.5 million euros.
In 2021, a new player joined the Toulon group, founded by Charlotte Dubost in 2003. This is the Lyon platform Hello Tribu, launched in 2019, aimed at all parents. This takeover thus enables the group
Mégara to confirm her status as a parenting expert.
In June 2021, Hello Tribu joined the same group as Mégara-Berceaumagique under the new name of Elaïa Conseil.
Hello Tribu is a platform, launched at the end of 2019 by Myriam Scoul, a woman and mother passionate about entrepreneurial adventure, with the ambition of supporting and rewarding future and young parents:
Because today's families are dads, mums, blended families, single parents... Because behind every mum and dad, there is a tribe!
Today, Hello Tribu is:
Megara reinforces its status as a parenting expert with Hello Tribu. Best known as the publisher of the cradlemagique.com merchant site, Mégara is much more than that! For 17 years, the group has established itself as an expert in parenthood with its many content sites (bapteme-bebe.com, portage-addict.com, happy-babyshower.com), but also with the platform Baby Info Service launched during the Covid-19 pandemic.
She has demonstrated that she is able to sell much more than products, but also to support every parent, every moment. Today, integrating Hello Tribu into its strategy makes it possible to forge an even closer bond
with all the players in its field of activity.
The Lyon platform wishes to develop the service offer of the Hello-tribu.com site and application to adapt to the new practices and expectations of future and young parents, such as advice and tailor-made services, tests
products, contests and the possibility of interaction between parents of children from
same age. Its ambition is to position Hello Tribu as a visibility platform
premium for all brands and brands in the parental sector with which
Mégara has been collaborating for several years now. And even more, beyond the Hello Tribu platform, Elaïa Conseil aims to become a central service provider in the marketing of digital or paper communication media to the target of young parents and families.
