On Sunday (evening in particular) many thoughts assail us. It can happen that our mind plays the blues because our heart is gripped by a painful feeling of loneliness. A propensity to sink into sadness against which we fight by going, among other things, to sail on dating sites because you never know, a simple "match could turn into a great story.
A hope that seems to be even stronger on the first Sunday of January. This was revealed by a study conducted in 2019 by the dating site Meetic, which earned this first Sunday of the year the nickname "Love Sunday . This year 2021, January 3 would therefore be the ideal day for virtual romantic encounters.
Indeed, according to this study, which is based on figures for 2019, the number of registrations on Meetic was twice as high as the average on the first Sunday of January. A figure that even increases from one year to the next since we observe an increase of 18% compared to the year 2018. And the online dating platform wants to be even more precise by revealing the exact moment of the peak of registration:it's between 9 p.m. and 10 p.m.
Meetic also recorded an increase in messages exchanged by singles on the first Sunday of January, 62% more than on a normal day and 59% more than on Valentine's Day. The new year effect and good resolutions are not at all unrelated to this increase in registrations.
A study that echoes that carried out by students of the Imperial College Business School ( UK) explaining that in 2030, 40% of babies will be born to couples who met online and that by 2037, more than half of newborns will be “e-babies”. A study which recalled in the preamble that in the 1970s, across the Channel, one in five couples met in a pub, compared to one in fourteen today.
